Just as for curiosity, I checked the level of indexation on Google.com of Europa.eu, the official web portal of the European Union. Yep, I took this bad habit being a multilingual SEO consultant based in Brussels. The fact that I also worked at the European Commission played some role. Well, I was just amazed to see [...]

A nice video parodying Google’s policy regarding its views on privacy. The video is starring Eric Schmidt, the CEO of Google. As a background information, remember that when he was asked during an interview for on CNBC’s about whether Internet users should be concerned about sharing information with Google Inc., Eric Schmidt responded, “If you [...]

Are you looking for SMM (Social Media Marketing) services? Don’t waste your time anymore ask Heishman Flillard for a pitch! Founded in 1967 by Hervé Flillard and Ronaldo Heishman, Heishman Flillard is “a strategic global independent marketing communications & public relations agency that is broadly considered the most strategic, powerful and award winning tradigital force [...]

On my precedent article, I insisted on the importance of integrating SEO (Search Engine Optimization) in your online communication. In particular, it was intended to EU bloggers which are great into writing great articles but genuinely ignore the basics of SEO. My overall advice was to base copywriting not on your perceptions but on the [...]

In my previous article, I questioned – a bit harshly – the current outreach of EU blogs. It triggers quite a few comments as expected. Though a friend of mine, Cédric, said that I was right in some of my statements, he also argued that I could have been more constructive. And he was right. [...]

Some EU bloggers, from time to time, tend to promote the use of Web 2.0 tools – social media – to develop a so-called European online public space. Actually, they are easily recognizable for using that kind of expressions which I extracted directly from the Web 2.0 Bullshit Generator: “post semantic weblogs” “engage A-list mashups” [...]

Today, Friday 28 May 28, I participated at a TechTalk organized by Google Belgium featuring Matt Cutts. I must confess that I was very excited. And I was not the only one. Stuart -  the current Blogactiv.eu Director, as well as other Brussels’ SEO, both from the private sector and from the public sector (e.g. [...]

An important component of the online communication of European stakeholders remains after all press releases. Indeed, online press releases offer the advantages to reach a wider audience online while cutting definitely diffusion costs. However, how do you ensure that your online presse releases are actually being read by your target audience? How to optimize your [...]

Doing SEO in Brussels, in the small world of European affairs, I have always been wondering if European actors really understand the importance of developing a strong visibility on the Internet. And, as far as I am concerned, a well-thought eMarketing strategy is a real guarantee of presence, visibility and influence on key issues. However, European [...]

Have you ever wondered what it feels to work at the European Commission in the field of communication? Informing EU citizens about the European Commission’s initiatives activities and keeping abreast of public opinion in Europe are the twofold mission of DG COM.