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I have just stumbled on article of the French newspaper Le Figaro titled “Le marketing viral des souverainistes sur la Toile“. The journalist, Samuel Laurent, analyzes the different means by which Libertas spread efficiently its message through the strategic use of social media.

In particular, they use videos that match a great success thanks to their viral nature. I strongly invite the French speakers to take a look at these very well done – from a propaganda point of view and digital marketer point of view – videos.

A parody of the so-called EU “bureaucracy” using a Star Wars film extract:

[kml_flashembed movie="http://www.dailymotion.com/swf/x8xqh1" width="425" height="335" wmode="transparent" /]

Another one about the European Central Bank parody using a X-Men film extract:

[kml_flashembed movie="http://www.dailymotion.com/swf/x8xqzl" width="425" height="335" wmode="transparent" /]

The message is strong and simple. In my opinion, the EU institutions should get inspired by this direct and creative way of communicating toward the citizens – especially in the view of the upcoming European Parliament Elections!

Funnily, the author quotes Eurojunkie who unveiled that part of this viral campaign would be orchestrated in France by the interactive media agency called “L’Enchanteur“.

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