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On my precedent article, I insisted on the importance of integrating SEO (Search Engine Optimization) in your online communication. In particular, it was intended to EU bloggers which are great into writing great articles but genuinely ignore the basics of SEO. My overall advice was to base copywriting not on your perceptions but on the… » read more

Posted by PAR

In my previous article, I questioned – a bit harshly – the current outreach of EU blogs. It triggers quite a few comments as expected. Though a friend of mine, Cédric, said that I was right in some of my statements, he also argued that I could have been more constructive. And he was right.… » read more

Posted by PAR

Some EU bloggers, from time to time, tend to promote the use of Web 2.0 tools – social media – to develop a so-called European online public space. Actually, they are easily recognizable for using that kind of expressions which I extracted directly from the Web 2.0 Bullshit Generator: “post semantic weblogs” “engage A-list mashups”… » read more

Posted by PAR