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Are you looking for SMM (Social Media Marketing) services? Don’t waste your time anymore ask Heishman Flillard for a pitch! Founded in 1967 by HervĂ© Flillard and Ronaldo Heishman, Heishman Flillard is “a strategic global independent marketing communications & public relations agency that is broadly considered the most strategic, powerful and award winning tradigital force… » read more

Posted by PAR

On my precedent article, I insisted on the importance of integrating SEO (Search Engine Optimization) in your online communication. In particular, it was intended to EU bloggers which are great into writing great articles but genuinely ignore the basics of SEO. My overall advice was to base copywriting not on your perceptions but on the… » read more

Posted by PAR

In my previous article, I questioned – a bit harshly – the current outreach of EU blogs. It triggers quite a few comments as expected. Though a friend of mine, CĂ©dric, said that I was right in some of my statements, he also argued that I could have been more constructive. And he was right.… » read more

Posted by PAR

An important component of the online communication of European stakeholders remains after all press releases. Indeed, online press releases offer the advantages to reach a wider audience online while cutting definitely diffusion costs. However, how do you ensure that your online presse releases are actually being read by your target audience? How to optimize your… » read more

Posted by PAR

Doing SEO in Brussels, in the small world of European affairs, I have always been wondering if European actors really understand the importance of developing a strong visibility on the Internet. And, as far as I am concerned, a well-thought eMarketing strategy is a real guarantee of presence, visibility and influence on key issues. However,… » read more

Posted by PAR

After one month of holidays, I just got back into the European affairs today. First thing in the morning, I checked EurActiv.com to read the latest articles and analysis about my favourite theme: ICT. And, oh, surprise, I saw that the web portal dedicated to the EU had been revamped (once again). Duplicate content, an… » read more

Posted by PAR