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An important component of the online communication of European stakeholders remains after all press releases. Indeed, online press releases offer the advantages to reach a wider audience online while cutting definitely diffusion costs. However, how do you ensure that your online presse releases are actually being read by your target audience? How to optimize your… » read more

Posted by PAR

As already stated by Mathew Lowry on his blog, the European Commission has been dipping its toes into the Web 2.0 and trying out a new innovative way to reach out the European citizens online. After the successful experience of the European Parliament which has been campaigning to raise awareness on the European Parliament Elections… » read more

Posted by PAR